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Google Analytics vs Google Analytics 4: Which One Should You Use?

Google Analytics vs Google Analytics 4

If you’re running an online business, you know that analytics is essential to your success. With the launch of Google Analytics 4, businesses now have a tough decision to make: which analytics tool should they use? In this article, we’ll take an in-depth look at Google Analytics vs Google Analytics 4, weigh their benefits, and help you decide which one is right for your business.

Google Analytics: The Old Faithful

Google Analytics has been around for over 15 years and is still one of the most popular analytics tools available today. It offers businesses valuable insights into their website traffic, audience demographics, user behaviour, and more.

Benefits of Google Analytics

But what sets Google Analytics apart from the rest? For starters, it has a user-friendly interface, making it easy for even novice users to navigate the platform. Additionally, Google Analytics provides detailed reports on website traffic, bounce rates, page views, and more. These reports can help businesses identify which pages are performing well and which ones need improvement.

Another significant advantage of Google Analytics is its integration with other Google tools such as Google Ads, Google Tag Manager, and Google Search Console. This integration allows businesses to track and analyze their website data alongside their marketing and advertising efforts.

Google Analytics 4: The Future of Web Analytics

Google Analytics 4 is the most recent version of Google Analytics, which was released in 2020 and is intended to provide businesses with more advanced analytics capabilities than its predecessor. It employs machine learning to provide more precise data and insights into website traffic for businesses.

Benefits of Google Analytics 4

So, what can Google Analytics 4 do that Google Analytics cannot? One of the most significant advantages of Google Analytics 4 is its ability to track users across multiple devices and platforms. This feature is handy for businesses that have mobile apps or run ads on social media platforms. Furthermore, Google Analytics 4 gives businesses more advanced data modelling and analysis capabilities, which can help businesses make more informed decisions about their marketing and advertising efforts.

Another significant advantage of Google Analytics 4 is its emphasis on privacy. It is intended to be more privacy-focused than its predecessor, allowing businesses to collect user data in a more transparent and ethical manner.

The Showdown: Google Analytics vs Google Analytics 4

So, which one should you go with? The answer is determined by your company’s specific needs and priorities. Google Analytics is an excellent choice if you’re looking for a user-friendly analytics tool that provides valuable insights into your website traffic. Google Analytics 4 may be a better fit for your business if you require more advanced analytics capabilities and a privacy-centric approach to data collection.

How to migrate from Google Analytics to Google Analytics 4

Migrating from Google Analytics to Google Analytics 4 is a straightforward process that can be completed in just a few steps. First, it’s important to ensure that the website or app is compatible with Google Analytics 4. This can be done by checking the version of the Google Analytics tracking code on the site or app.

Once compatibility is confirmed, users can create a new Google Analytics 4 property and link it to the existing Google Analytics account. This will allow for data to be transferred between the two accounts. Next, users should update their tracking code to the new Google Analytics 4 code and implement any additional tracking features they want to use, such as event tracking or conversion tracking.

During the transition period, it’s essential to monitor both the Google Analytics and Google Analytics 4 properties to ensure that data is being accurately collected and reported. Once the new property has been thoroughly tested and validated, users can retire the old Google Analytics property and rely solely on Google Analytics 4 for their web analytics needs. Overall, the migration process can be completed with relative ease and offers users access to advanced tracking and reporting features.


Both Google Analytics and Google Analytics 4 are powerful analytics tools that can provide businesses with valuable insights into their website traffic. When choosing the best analytics tool for your business, it’s essential to consider your specific needs and priorities.

Whether you choose Google Analytics or Google Analytics 4, these tools can help you make more informed decisions about your online business and improve your overall performance. So why not give them a try and see which one works best for you? That’s all for Google Analytics vs Google Analytics 4, and if you want to stay up-to-date on the latest trends and tips in the digital marketing world, be sure to follow our official blog page at

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